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Region Product Marketing Manager - MR, India Job (Marketing ..., Bangalore in Bangalore, Karnataka

Job Number:
1995848
Business:
GE Healthcare
Business Segment:
Healthcare Magnetic Resonance
About Us:
GE (NYSE: GE) works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. For more information, visit the company's website at www.ge.com
Posted Position Title:
Region Product Marketing Manager - MR, India
Career Level:
Experienced
Function:
Marketing
Function Segment:
Marketing Operations
Location:
India
U.S. State, China or Canada Provinces:
City:
Bangalore
Postal Code:
560048
Relocation Assistance:
No
Role Summary/Purpose:
Regional Product Marketing develops a regional product/portfolio strategy including product positioning, market segmentation and targeting and installed base retention. This position is responsible for generating growth for products in a given geography through demand creation and funnel acceleration in partnership with Field Marketing; and supporting future product planning by identifying market trends, relevant buying centers and personas, and customer needs.
Essential Responsibilities:
This position also play a key role in building and maintaining partnerships with customers, key opinion leaders (KOL), and development of showsites and reference sites in the region.
Key responsibilities include (but are not limited to):
- Collecting win/loss & competitive insight on product portfolios at regional level; feedback to global product teams; recommend and develop marketing programs to adjust product positioning and improve win rate.
- Collaborating with commercial leadership, regional and global marketing to grow and support the region market and orders forecast.
- Ensuring regional marketing plans & execution are aligned with global marketing plan (value proposition, positioning, marketing mix, etc.) to grow orders and share.
- Providing region input to business cases for products/upgrades that are at concept stage, work with Global Product Marketing to develop, test and prototype new product ideas
- Employing clinical and industry trend analysis, and market share and competitive analysis relevant to a product / portfolio.
- Conducting in-depth research to define customer problem statement, success metrics, clinical and economic needs, buying cycles,
- Validating global value proposition and messaging and adapt for regional use.
- Prioritizing and mapping global customer segments and work with Field Marketing on demand creation activities to achieve NPI and business objectives.
- Working with Field Marketing organization on interlocks, understanding and reacting to win-loss, leveraging demand generation opportunities, providing relevant support for regional campaigns, etc.
- Developing and supporting product-specific KOL's and advisory boards.
- Developing regional thought leadership and advertising and promotion strategy in support of demand creation and funnel acceleration activities.
- Adapting global marketing assets (including sales tools) to ensure that the region commercial organization has the right tools to position and sell product configurations / portfolio effectively.
- Training direct / indirect sales channels.
- Identifying and establishing reference and show sites.
- Developing programs to gather regional evidence of customer success, early adopters, show sites, and clinical evidence where appropriate
- Coordinating product training for commercial teams by leveraging Global Product Marketing and Global Product Management support
- Providing commercial teams product knowledge in product use, differentiation, positioning and pricing
Quality Specific Goals:
1. Aware of and comply with the GEHC Quality Manual, Quality Management System, Quality Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job type/position
2. Complete all planned Quality & Compliance training within the defined deadlines
3. Identify and report any quality or compliance concerns and take immediate corrective action as required
4. Responsible for ensuring legal and regulatory approval of all marketing communications prior to external release
Qualifications/Requirements:
1. Bachelor's Degree in Marketing, Business Administration or technical background with MRI experience (eg, Engineering, Service etc.. related to MRI)
2. Minimum 5+ years' experience in marketing, product marketing or related field
3. Healthcare product/industry acumen and knowledge and prior experience with MRI.
4. Leadership skills to lead teams and shape/lead growth vision and marketing strategy
5. Prior experience in a leadership role
6. Team oriented – ability to motivate and work well with diverse, cross-functional teams
7. Excellent oral and written communications skills (English).
8. Ability to motivate and lead a team of indirect and direct reports
9. Strong analytical and process skills
Additional Eligibility Qualifications:
Desired Characteristics:
1. MBA or Master's degree in Marketing, Business Administration or related field
2. 7+ years' experience in marketing, product marketing or related to MRI.
3. Experience in product development and new product introduction process.
4. Deep marketing expertise in market, customer insights, product commercialization and branding.
5. Innovation – develop new ideas through collaboration and execute on creative ideas
6. Influencing skills – ability to motivate individuals and demonstrate organizational influence
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