Ontrack - SEM & SEO Specialist (1-3 yrs) Bangalore (Online/Digital marketing) in Bangalore, Karnataka for sale
Title: SEM & SEO Specialist for a monthly bike rental organization Description: We- re looking for an experienced SEM & SEO Specialist to help with our online marketing to biker enthusiasts. Location: Bangalore Experience: 1-3 years, Startup experience will be an added advantage Salary: Upto 3 LPA Job Description - Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns - Track, report, and analyze website analytics and PPC initiatives and campaigns - Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies - Optimizing copy and landing pages for paid search engine marketing campaigns - Performing ongoing paid keyword discovery, expansion, and optimization - Research and analyze competitor advertizing links - Research and implement search engine optimization recommendations - Develop and implement link building strategy - Work with the development team to ensure SEO best practices are properly implemented on newly developed code - Work with editorial and marketing teams to drive SEO in content creation and content programming - Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for targeted kewywords Qualities you should possess - Proven SEM experience and success managing PPC campaigns across Google, Yahoo, and Bing - Well-versed in performance marketing, conversion, and online customer acquisition - Up-to-date with the latest trends and best practices in search engine marketing - In-depth experience with bid management tools (eg., Click Equations, Marin, Kenshoo, Search Ignite) - Experience with website analytics tool (eg., Google Analytics, NetInsight, Omniture, WebTrends) - Strong analytical skills and experience generating SEM reports - Familiarity with A/B and multivariate experiments - Working knowledge of HTML, CSS, and JavaScript development and constraints - Proven SEO experience - Working knowledge of HTML, CSS, and JavaScript development and constraints - Knowledge of ranking factors and search engine algorithms - Up-to-date with the latest trends and best practices in SEO and SEM - Bachelor's degree in Marketing or a quantitative, test-driven field About Us Ontrack is a two-wheeler rental company, offering rental arrangement of vehicles on monthly basis. It is currently operational in Bengaluru. Vision - To be the unique trendsetter of the sharing economy space for surface transportation Mission - We aim to provide affordable & independent transportation to those who are dependent on cabs and autos for their everyday commute by renting out bikes out on a monthly basis. Affordability - We provide our customers with an affordable alternative in order to ensure that their everyday commute is pocket friendly and high on efficiency Independence - With our help, our customers need not stress over depending on another for their transportation (ref:updazz.com)